| Titel | Ida Poaching |
| Agentur | BBDO New York |
| Kampagne | Ida |
| Werbende | Idealist |
| Marke | Idealist |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin. So BBDO New York partnered with Idealist to create Ida, a friendly engaging bot on Facebook Messenger, giving people a whole new way to do good, quickly and easily. By providing simple information like your passions, location and how you want to help, Ida matches consumers with charities tailored to their interests. |
| Medientyp | Internet-Film |
| Länge | |
| Produktionsfirma | WAX |
| Grafik-Designer | Garret Walter |
| Executive Creative Director | Ami Dar |
| Regisseur | Matthew Schwartz |
| Leitung 3D | Chris D’andrea |
| Creative Director | Justin Ebert |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Interactive producer | Amina Bobb Brattke |
| Produktionsleitung | Evan Kerwood |
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