Titel | Whassup |
Agentur | adam&eveDDB |
Kampagne | Frogs, Frogs & Lizards, Whassup - Anheuser Busch |
Werbende | Anheuser-Busch |
Marke | Budweiser |
Posted | November 2002 |
Geschäftsbereich | Bier, Cidre |
Philosophie | Frogs, Lizards, Whassup? Marketing share that’s what.This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand’s fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser’s recovery programme. Frogs, Frogs and Lizards, and Whassup? |
Medientyp | Fernsehen |
Länge | |
Markt | Großbritannien |
Group Creative Director | Don Pogany |
Art Director | Chuck Taylor |
Art Director | Justin Reardon |
Texter | Vinny Warren |
Produktionsfirma | C&C-Storm Films |
Regisseur | Charles Stone |
Werbeleiter | Randall Blackford |