Titel | El Magico |
Brief | El Magico is a rather mediocre magician. So he looks surprised when he makes a woman vanish in the middle of his act. But not as surprised as a motorist when the woman materialises in the middle of the road. Luckily the Hyundai Tucson has Forward Collision Avoidance Assist. In other words, it brakes in a split second, like magic. |
Agentur |
Innocean Worldwide Europe
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Kampagne |
El Magico
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Werbende |
Hyundai
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Marke |
Hyundai Tucson
|
Posted | November 2018 |
Geschäftsbereich | Autos
|
Story | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
Story (Originalsprache) | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
Medientyp |
Fernsehen
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Werbeleiter |
Andreas-Christoph Hofmann
|
Werbeleiter |
Philippe Jourdain
|
Werbeleiter |
Dora Szent-Ivanyi
|
Werbeleiter |
Vittorio Ravano
|
Global Chief Creative Officer |
Jeremy Craigen
|
Chief Operating Officer |
Andreas Cordt
|
Regional Chief Creative Officer |
Gabriel Mattar
|
Agency Business Director |
Andrea Razeto
|
Executive Creative Director |
Ricardo Wolff
|
Executive Creative Director |
The V-Man
|
Texter |
Reinier Gorissen
|
Art Director |
Marlon von Franquemont
|
Creative Producer |
Morten Frantz
|
Etatdirektor |
Sven Kuebler
|
Kundenbetreuer |
Lin Fang
|
Kundenbetreuer |
Min Kyung Park
|
Strategy Manager |
Anna Nowak-Otto
|
Etat-Planer |
Sophia Goerner
|
Creative Services Director |
Mark Fosbueary
|
Regisseur |
Charles Guard
|
Regisseur |
Thomas Guard
|
Executive Producer |
Alexander Schildt
|
Filmproduzent/Produzent |
Stephan Brockmann
|
Direktor Fotografie |
Marcel Zyskind
|
Post-Produktion |
acht Hamburg GmbH
|
Produzent Post-Produktion |
Lena Schulz
|
Produktionsfirma |
Production Service Scandinavia (Copenhagen)
|
Stimme |
Mark Fosbueary
|
Cutter |
Ted Guard
|
Cutter |
Andre Gelhaar
|
Kolorist |
Maximilian Baule
|
Tonproduktion |
MOKOH Music GmbH
|
Tonproduktion |
Studio Funk
|
Music Producer |
Stephan Moritz
|
Sound Production ( |
acht Hamburg GmbH
|
Produktionsfirma |
Tempomedia Filmproduktion GmbH (Berlin)
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