Chief Creative Officer
at
Caviar Films Los Angeles
San Francisco, Vereinigte Staaten von Amerika
| Titel | 100 PPM Remix |
| Agentur | Cutwater |
| Kampagne | SXSW 2009 - Ray-Ban |
| Werbende | Luxottica Group |
| Marke | Ray-Ban |
| Posted | Juli 2009 |
| Geschäftsbereich | Sonnebrille & Gestelle |
| Slogan | 1 Booth. 100 People Per Minute. |
| Story | Ray-Ban had a "Never Hide" booth at the 2009 SXSW Music Festival in Austin, TX, where close to a thousand people got into the booth and recorded 20 seconds of whatever they wanted. The 800+ video clips were given to Squeak E Clean (the hot DJ duo known as N.A.S.A who just released their first CD with Kanye West.) They edited the video together to make a music track. The 'Never Hide' that's normally hidden in the online films is this time in audio towards the end of the piece. |
| Problem | The film launched online on both YouTube, and, for the first time, on the newly acquired Facebook Fan Page (http://www.facebook.com/pages/Ray-Ban/81958664405?ref=s) that already has almost 700K fans. A free download of the track as an MP3 is available via the Ray-Ban site at http://www.ray-ban.com/NeverHideFilms/100PPM.zip |
| Medientyp | Internet-Film |
| Länge | |
| Mehr Informationen | www.youtube.com/user/neverhidefilms |
| Executive Creative Director | Chuck McBride |
| Agency Producer | Mai Huynh |
| Art Director | Travis Britton |
| Director of Broadcast Content | Jennifer Golub |
| Produktionsfirma | Rossangeles |
| Regisseur | Squeak E. Clean Studios |
| Produktionsfirma | Squeak E. Clean Studios |
| Produktionsfirma | Squeak E. Clean Studios |
| Cutter | Ross Harris |
| Regisseur | Rossangeles |
| Art Director | Kele Dobrinski |
| Texter | Nathan Gray |
| Account Supervisor | Adrienne Horlick |
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