Robinsons - "They Grow Up Fast"

BBH

BBH London, Großbritannien

16412

Marke: Robinsons
Länder: Großbritannien

Werbende: Britvic Soft Drinks Limited

Titel	They Grow Up Fast
Agentur	BBH
Kampagne	Play Thirsty
Werbende	Britvic Soft Drinks Limited
Marke	Robinsons
Posted	April 2015
Geschäftsbereich	Alkoholfreie Getränke
Story	To bring to life the ‘Play Thirsty’ platform, the campaign aims to remind parents that playtime is precious - kids grow up so fast, we should be taking every opportunity to play with them and work up a thirst. And as a cornerstone of British family life, Robinsons is always there to quench the thirst we’ve worked up together.
Philosophie	Strategy: Take the functional act of quenching thirst and elevate it to connect emotionally with parents. The campaign focuses on the moment when you would really need a glass of thirst-quenching Robinsons, after parents and kids have worked up a thirst playing together. The message is supported with reasons to believe, including the fact that Robinsons includes ‘Real fruit in every drop’. Activation of idea: The campaign will launch on TV during Britain’s Got Talent on the 11th April, with a simultaneous station roadblock across all terrestrial and Sky Entertainment channels. Alongside the 60” and 30” spots, the TV campaign also consists of 10” films which will deliver news about exciting new flavours in the Robinsons squash range. The new TV campaign is part of a multi-million pound marketing campaign for Robinsons, including out of home, digital outdoor and online advertising.
Problem	Encourage re-appraisal of the iconic brand, and encourage parents who don’t buy squash or only normally buy Own Label to start buying Robinsons.
Medientyp	Fernsehen
Länge	60 seconds
Spezialeffekte	MPC LDN
Produktionsfirma	Park Pictures
Redaktionsbüro	Stitch
Werbeleiter	Helen Gorman
Executive Creative Director	Nick Gill
Creative Director	Dominic Goldman
Creative Teammitglied	Nikki Lindman
Creative Teammitglied	Toby Brewer
Agency Producer	Natalie Parish
Regisseur	Tom Tagholm
Direktor Fotografie	Luke Scott
Executive Producer	Stephen Brierley