| Titel | From Bland To Brand |
| Agentur | adam&eveDDB |
| Kampagne | The White Stuff - Dairy Council |
| Werbende | The Dairy Council |
| Marke | Milk |
| Posted | November 2002 |
| Produkt | Milk |
| Geschäftsbereich | Milch & Milchprodukte |
| Philosophie | From Bland to Brand; how The Dairy Council showed it was made of The White Stuff “The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Larry Barker |
| Art Director | Ted Heath |
| Creative Teammitglied | Ted Heath |
| Texter | Ted Heath |
| Art Director | Paul Angus |
| Creative Teammitglied | Paul Angus |
| Texter | Paul Angus |
| Art Director | Tim Charlesworth |
| Creative Teammitglied | Tim Charlesworth |
| Texter | Tim Charlesworth |
| Art Director | Mike Kaplan |
| Creative Teammitglied | Mike Kaplan |
| Texter | Mike Kaplan |
| Produktionsfirma | Passion Pictures |
| Regisseur | Olie Reed |
| Werbeleiter | Andrew Owens |
| Etat-Planer | Andrew Perkins |
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