Ian Grais
Partner, Co-Creative Director at Rethink Communications Inc., Vancouver
Vancouver, Kanada
TitelPour Perfectly
BriefThe smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of its glass bottle? People have been seeking the answer for years. Now finally they have it. The Heinz Pour Perfect Bottle is a limited edition bottle with a label that indicates the perfect pouring angle. At last, the famously slow-moving condiment can be enjoyed a little sooner.
Agentur
Kampagne Pour Perfectly
Werbende Kraft Heinz
Marke Heinz Ketchup
PostedNovember 2019
Geschäftsbereich Mayonnaise, Ketchup, Senf
Story The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.We created the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide people to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner.
Medientyp Case Study
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Texter
Illustrator
Strategist
Strategist
Filmproduzent/Produzent
Produktionkoordinator
Druck-Produzent

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's