Titel | MIA (Film Case) |
Agentur | AlmapBBDO |
Kampagne | MIA |
Werbende | Mars, Inc. |
Marke | Whiskas |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 6 |
Geschäftsbereich | Tierfutter, Tierpflegeprodukte & Dienstleistungen |
Philosophie | While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity. Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends. MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity. |
Medientyp | Produktdesign/Entwicklung |
Länge | |
Chief Creative Officer | Luiz Sanches |
Executive Creative Director | André Gola |
Executive Creative Director | Bruno Prosperi |
Executive Creative Director | Keka Morelle |
Executive Creative Director | Marcelo Nogueira |
Executive Creative Director | Gola BJ Nogueira Pernil |
Creative Teammitglied | Hugo Luquetti |
Creative Teammitglied | Lucas Menegotto |
Creative Teammitglied | Mauro Maedo |
Creative Teammitglied | Pedro Rosadas |
Creative Teammitglied | Tieri Wince |
RTVC | Vera Jacinto |
RTVC | Diego Villas Boas |
Technology Production | Bizsys |
RTVC | Aline Silva |
Produktionsfirma | Cine |
Regisseur | Cris Vida |
Assistant Director | Luciano Arturo |
Assistant Director | Toni Diniz |
DP | Alex Vecchi |
Executive Producer | Raul Doria |
Executive Producer | Deo Borba |
Produktionsmanager | Jair Costa |
Post-Produktion | Cine X |
Cutter | João Branco |
Color Grade Company | Bleach |
Tonproduktion | Satelite Audio |
Music Director | Kito Siqueira |
Music Director | Roberto Coelho |
Producer Liaison | Renata Costa |
Producer Liaison | Nicole Bonnet |
Produzent Digital | Rodrigo Falcão |
Produzent Digital | Marcos Falcão |
Produzent Digital | Priscila Garcia |
Produzent Digital | Sabrina Ramiles |
Art Buyer | Teresa Setti |
Art Buyer | Ana Cecília da Costa |
Content Director | Chris Alvares de Mello |
Community Manager | Beatriz Jannini |
Community Manager | Guilherme Salgado |
Community Manager | Mariana Dutra |
Agency Liaison | Camilla Massari |
Agency Liaison | Flavia Fusco |
Agency Liaison | Renata Zuccarelli Luzzi |
Agency Liaison | Rafaela Braga |
Planning Team | Cintia Gonçalves |
Planning Team | João Gabriel |
Planning Team | David Gross |
Planning Team | Julia Hodgkiss Prais |
Medienteam | Daniel Ribeiro |
Medienteam | Thabata Hidalgo |
Medienteam | Marina Leitão |
Approval Client | Cécile Angrand |
Approval Client | Marina Sachs |
Approval Client | Daniel Calderoni |
Approval Client | Roberto Valdrighi |