Golden State Warriors - "Runner"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Vereinigte Staaten von Amerika

23236

Marke: Golden State Warriors
Länder: Vereinigte Staaten von Amerika

Werbende: Golden State Warriors

Titel	Runner
Agentur	Goodby Silverstein & Partners
Kampagne	We Are Dub Nation
Werbende	Golden State Warriors
Marke	Golden State Warriors
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 11
Geschäftsbereich	Sportmannschaft, Sportereignisse
Story	“There’s so much love for the Dubs from all over the Bay Area. This spot shows that the love is mutual,” said Amanda Chin, VP of brand marketing for the Golden State Warriors. “Our fanbase is widespread. The team doesn’t represent a city, they play for the entire Bay area and beyond. GS&P did a great job of bringing that idea to life. “We wanted to connect with the Warriors fans on a deeper level, by celebrating where they come from,” said Anthony O’Neill, associate creative director at GS&P. “It’s a celebration of the real bay area. There’s beauty in the bay that you won’t find on a postcard. The places that people who grew up here know and love.” GSP’s campaign builds on a five-year relationship with the Warriors. During the 2018-19 NBA season, the agency collaborated with the Warriors and commemorated the team’s last regular-season game in Oracle Arena by “retiring” the number 47. A banner celebrates the 47 historic seasons the Warriors played in Oakland, California, and hangs in the rafters of the new Warriors home at Chase Center. In addition to the Warriors, GS&P works for BMW, Pepsi, Doritos, Cheetos, Liberty Mutual Insurance and Comcast.
Medientyp	Fernsehen
Länge	45 seconds
Co Chairman	Jeff Goodby
Co Chairman	Rich Silverstein
Chief Creative Officer	Margaret Johnson
Director of Innovation	Adam Reeves
Creative Director	Adam Reeves
Stellvertretender Creative Director	Rony Castor
Texter	Rony Castor
Stellvertretender Creative Director	Anthony O'Neill
Art Director	Anthony O
	Lorenz Ortiz
Director of Broadcast Production	Leila Gage
Director of Film	Tod Puckett
Music Curation	Tod Puckett
Assistant Producer	Olaitan Oladipo
Geschäftsführender Teilhaber	Brian McPherson
Etatdirektor	Clark Gieseke
Kundenbetreuer	Ashley Wurzel
Assistant Account Manager	Hannah Hadley
Director of Communications	Meredith Vellines
Strategist	Briana Patrick
Director of Business Affairs	Kristian Evanculla
Company Name	Hungry Man
Regisseur	Amir Farhang
Direktor Fotografie	Ray Huang
Executive Producer	Caleb Dewart
Herstellungsleiter	Ben Gilovitz
Company Name	Elevel (Goodby-Silverstein and Partners)
Cutter	Dave Becker
Assistenzredakteur	Steven Castro
Executive Producer	Luke Dillon
DIRECTOR OF ELEVEL	Michael Damiani
Audioingenieur	Nic DeMatteo
Audioingenieur	Jody Scott
Company Name	David Fisher
Company Name	Cameron Gray The Mill
Kolorist	Adam Scott
Zeichner	Ty Bardi
Zeichner	Chad Ford