Sky - "Filhos do Rock"

FCB Brasil

FCB Brasil São Paulo, Brasilien

Awards

11552

Marke: Sky
Länder: Brasilien

Werbende: Sky

Titel	Filhos do Rock
Agentur	FCB Brasil
Kampagne	Filhos do Rock
Werbende	Sky
Marke	Sky
Posted	JunI 2012
Geschäftsbereich	Dienste für Ferngespräche
Story	SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. [1] Connecting generations
Philosophie	Ensuring long life to rock was the strategy chosen by SKY. That was the way the project Filhos do Rock in Rio[1] was born, whose mission was to perpetuate this passion. Part of the campaign was titled ALTAR DO ROCK, which invited people in shows of the event and also through Facebook to get married in the name of rock. At the[JM1] social network, people proposed to someone and, in case of YES, the fiancés invited friends for a virtual celebration. The couple that achieved the largest number of guests for the party received a rock’n’roll honeymoon in Las Vegas. [1] Sons of the Rock in Rio
Problem	SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand.
Ergebnis	Over 17 thousand people downloaded the app. There were over 5 thousand proposals and 1,686 people got married in the name of the rock on Facebook. Over 3 thousand people formalized the proposal to apply for the honeymoon, and 5,179 people were guests or best people at the weddings. Thepost-action increased 80% its average ticket.
Medientyp	Andere
Art Buyer	Tina Castro
Art Director	Adriano Alarcon
Produzent Ton	Play it Again
Illustrator	Indio San
Art Director	Rodrigo L. Rodrigues
Creative Teammitglied	Ricardo Martin Neto
Creative Teammitglied	Ricardo John
Creative Teammitglied	Rodrigo L. Rodrigues
Creative Teammitglied	Mauricio Diament
Creative Teammitglied	Carlos Santos
Creative Teammitglied	Ader Moreira
Creative Director	Benjamin Yung Jr
Creative Director	Ricardo John
Creative Director	Adilson Xavier
Texter	Adriano Alarcon
Fotograf	Leandro Teixeira
Media Director	Alexandre Ugadin
Media Director	Sandra Carvalho
Digital Creative Director	Mauro Ramalho
Fotograf	Marcia Ramalho
Werbeleiter	João Paulo Marques
Werbeleiter	Marcelo Miranda
Kundenbetreuer	Mauro Silveira
Kundenbetreuer	Marco Aymoré
Kundenbetreuer	Renata Velloso
Kundenbetreuer	Juliana Nascimento
Kundenbetreuer	Patricia Marinho
Kundenbetreuer	Pedro Fuhrer
Werbeleiter	José Ricardo Gallian
Produktionsfirma	Gata Cine Produções Ltda
Etat-Planer	Pedro Cruz
Etat-Planer	Tatiana Weiss
Texter	Ricardo Martin Neto
Texter	Ricardo John
Graphic Producer	Diego Bischoff
Graphic Producer	Edgardo Pasotti