Louis-Sébastien Ohl

Louis-Sébastien Ohl

CEO at PUBLICIS - SAATCHI & SAATCHI (Thailand)
Bangkok, Japan

Zusammenfassung

A Senior Marketing and Communications professional in the skin of business anthropologist. A passionate Strategy Planner turned Executive to lead people, impact brand developments and create sustainable profits through 360º strategies. A genuine international executive/world-citizen, always ready for game change in an industry in deep & fast transformation.
Operational in 4 languages and conversational in another 5, I worked across diverse cultures, always focusing on local insights, innovative approaches and scouting the best talents.

Experienced across most major business categories: Retail, FMCG (food/cosmetics/spirits), Luxury, Automotive (Renault), Finance/banking, Technology, Telecom, Hospitality, Corporate/Government.

Positionen

CEO
Bangkok, Thailand
December 2011 - Derzeit hier (8 Jahre 8 Monate)
In 4 years, turned a 60 people- declining operation, into a double-door - 140 people strong - integrated and profitable business, offering all key disciplines of communications and a more than x 2-fold revenue.
Pitched and won: Big C supermakets, Thailand's 1st retail operator/ Airbus Asia (Corporate & air-show activation/ Huawei Asean (launches of Mate 8/P9) / Turned Agency Garnier team into Garnier Asean Hub team for all regional developments / Grew Nestlé organic revenue.
Publicis-Saatchi TH is now part of the new PUBLICIS ONE THAILAND set up, which integrates Media, Advertising, Digital and PR of all entities of Publicis Groupe in Thailand.
Set up and affiliate partnership in Myanmar -Mandalay Publicis- to serve Publicis Groupe's clients in the market.
CEO
Bangkok, Thailand
December 2011 - Derzeit hier (8 Jahre 8 Monate)
In 4 years, turned a 60 people- declining operation, into a double-door - 140 people strong - integrated and profitable business, offering all key disciplines of communications and a more than x 2-fold revenue.
Pitched and won: Big C supermakets, Thailand's 1st retail operator/ Airbus Asia (Corporate & air-show activation/ Huawei Asean (launches of Mate 8/P9) / Turned Agency Garnier team into Garnier Asean Hub team for all regional developments / Grew Nestlé organic revenue.
Publicis-Saatchi TH is now part of the new PUBLICIS ONE THAILAND set up, which integrates Media, Advertising, Digital and PR of all entities of Publicis Groupe in Thailand.
Set up and affiliate partnership in Myanmar -Mandalay Publicis- to serve Publicis Groupe's clients in the market.
CEO
Mandalay-Publicis Myanmar (Affiliate)
December 2011 - Derzeit hier (8 Jahre 8 Monate)
In 4 years, turned a 60 people- declining operation, into a double-door - 140 people strong - integrated and profitable business, offering all key disciplines of communications and a more than x 2-fold revenue.
Pitched and won: Big C supermakets, Thailand's 1st retail operator/ Airbus Asia (Corporate & air-show activation/ Huawei Asean (launches of Mate 8/P9) / Turned Agency Garnier team into Garnier Asean Hub team for all regional developments / Grew Nestlé organic revenue.
Publicis-Saatchi TH is now part of the new PUBLICIS ONE THAILAND set up, which integrates Media, Advertising, Digital and PR of all entities of Publicis Groupe in Thailand.
Set up and affiliate partnership in Myanmar -Mandalay Publicis- to serve Publicis Groupe's clients in the market.
Dep.Worldwide Account Director L'OREAL
Paris, Frankreich
March 2003 - November 2011 (8 Jahre 8 Monate)
Deputy Worldwide Acct Director for one of Publicis Groupe's largest and historic client. Worked across all divisions of L'Oreal Groupe ( Mass products , Luxury, Salon, Dermatology). Lead a Paris based international team of 20 people servicing GARNIER, LANCOME, BIOTHERM, SOFTSHEEN-CARSON across over 60 markets . Developed over 40 campaigns/years out of Paris for various business zones. Directly supervised Garnier campaign developments for and with APAC/ India; Middle-East/South-Africa/Latin America/Eastern Europe.
Hall of fame: Garnier APAC success/ Lancôme Japan & China- Biotherm Homme Asia launch - Softsheen-Carson global.
Reporting line: Publicis WW Exc.VP/ Publicis Groupe CEO-
CEO
Shinagawa-ku, Japan
January 2000 - February 2003 (3 Jahre 1 Monat)
3 years in Tokyo, building Publicis Japan from a 15 people organization to an 80 workforce serving Publicis WW international clients (Nestlé, L'Oréal, Renault, Moschino, Axa-car insurance, UBS,.
An unforgettable professional and human experience, helped by basic Japanese language conversational skills.
Client Service Director/ International Director Central Europe.
Publicis Central & Eastern Europe
July 1996 - January 2000 (3 Jahre 6 Monate)
Relationship fireman: consolidating relationships with key international clients.
- Publicis Moscow : Client Service Director for Coca-Cola and Nestlé. Re-launched Coke in Russia with an internationally awarded campaign "The Firebird".
- Publicis Vienna for Renault Austria - Restored a severed relationship. Brought in new talents.

Regional Manager: reporting to Publicis Worldwide Executive VP for 2 years, across South-Eastern Europe markets: identifying partner agencies and executing M&As in Croatia, Slovenia, Serbia; integrating and professionalizing local teams across all of South-east European markets. Taking care of talent acquisition.
Acct Director /Client Service Director
FCA-BMZ
June 1989 - July 1996 (7 Jahre 1 Monat)
Senior Acct Director for Carrefour France- Part of the pitch winning team- Implemented the revolutionary concept "Avec Carrefour je positive) .Developed campaigns strategies (Food, fashion, house brand..),brochures, POS.. Deputized the Acct Business Director, leading a 25-strong team.

Client Service Director: launched GIO and Eau pour Homme, by Giorgio Armani Perfumes (L'Oreal)
Bacardi/Jack Daniels (Brown-Foreman),Sofitel Hotels, French Government campaigns.

Ausbildung

Master’s Degree Political Sciences- Economics-Law Grade -

1979 - 1982 (3 Jahre)
Paris Institute of Political Sciences

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