John Trahar
Co-Founder / CEO at Greatest Common Factory
Austin, Texas Area, Vereinigte Staaten von Amerika
TitelReason
Agentur
Kampagne Anti-smoking - National Alliance for Tobacco Cessation
Werbende American Legacy Foundation
Marke National Alliance for Tobacco Cessation
PostedSeptember 2008
Produkt BecomeAnEx.org
Geschäftsbereich Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids)
Story The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes.
Philosophie Once users have learned about triggers, they’re encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers.
Problem The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dude’s brain and watch as triggers take over his life.
Medientyp Internetanzeigen
Markt Vereinigte Staaten von Amerika
Mehr Informationen www.relearntriggertown.com
Executive Creative Director
Group Creative Director
Group Creative Director
Texter
Art Director
Agency Producer
Illustration
Animation
Illustrator
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