The Salt Lick BBQ - "Father's Day Limited Edition"

Greatest Common Factory

Greatest Common Factory Austin, Vereinigte Staaten von Amerika

5389

Titel	Father's Day Limited Edition
Agentur	Greatest Common Factory
Kampagne	Flavor worth having
Werbende	The Salt LIck
Marke	The Salt Lick BBQ
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 7
Geschäftsbereich	Mayonnaise, Ketchup, Senf
Slogan	Flavor worth having
Story	The Salt Lick, a Texas BBQ legend, asked us to create a bottle fit for their special-edition BBQ sauce. We decided to reference the look of a vintage whiskey bottle with a bold, no-nonsense, typography-driven design. Since it is a special edition, we also wanted it to feel premium. So we picked a whopping 25 oz bottle and printed the label with a copper foil that plays off the color of the sauce and elevate the design even more. Each bottle is numbered and signed by the Pitmaster himself.
Philosophie	The Salt Lick brand that was already in need of elevation based on the price point of their sauce vs. their shelf space competition. We took it a step further with an even more expensive limited edition, whiskey barrel aged sauce as an Father's Day promotion.
Problem	The Salt LIck BBQ sauce is unique and delicious but their branding and packaging did not match the product's higher price point.
Ergebnis	A spike in social media and sales led to the entire stock being sold out in less than a month.
Medientyp	Produktdesign/Entwicklung
Markt	Vereinigte Staaten von Amerika
Mehr Informationen	http://saltlickbbq.com/
Art Director	Katie Johnson
Produktionsmanager	Joel Pettit
Creative Director	John Trahar