SafeAuto - "Welder"

Greatest Common Factory

Greatest Common Factory Austin, Vereinigte Staaten von Amerika

6563

Marke: SafeAuto
Länder: Vereinigte Staaten von Amerika

Werbende: SafeAuto Insurance

Titel	Welder
Agentur	Greatest Common Factory
Kampagne	Terrible Quotes
Werbende	SafeAuto Insurance
Marke	SafeAuto
Posted	Juli 2017
Geschäftsbereich	Versicherung
Slogan	It only takes 3 minutes...
Story	We created the Terrible Quotes campaign to address a “hard market” in the insurance industry – insurance rates going up across all providers due to lower gas prices (cheap gas = more drivers = more accidents/claims). Building off of a very successful digital campaign, we had some fun pointing out how easy it is to get a great quote from SafeAuto can give you by highlighting the terrible quotes that are out there in the world. (Especially lately)
Philosophie	Car insurance shopping is a grudge purchase, something that has to be done legally. Let's acknowledge the terrible to showcase how easy it is to shop SafeAuto.
Problem	When gas prices are low, more people drive. This makes Car insurance rates rise. When rates go up, people shop for new policies. SafeAuto needed to get into the consideration set while being outspent 20 to1.
Ergebnis	During the initial launch period results new quotes increased by 22% increase (YoY) while new sales went up 26.8% . 4th quarter 2016, new quotes jumped 43.6% while new sales increased 34.5% . First quarter of 2017, new quotes grew by another 58.2% while new sales climbed by 77.3% . That’s a quote we’ll happily hang on our wall.
Medientyp	Fernsehen
Länge	30 seconds
Mehr Informationen	https://www.safeauto.com/
Directory/Creative Director	John Trahar
Agency Executive Producer	Karen Jacobs
Agency Producer	Joel Pettit
Cutter	Tyler Crelia
Texter	Zach Rener