Co-Founder / CEO
at
Greatest Common Factory
Austin, Texas Area, Vereinigte Staaten von Amerika
| Titel | Autocorrect |
| Agentur | Greatest Common Factory |
| Kampagne | It only takes... |
| Werbende | SafeAuto Insurance |
| Marke | SafeAuto Insurance |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 2 |
| Geschäftsbereich | Versicherung |
| Slogan | "It only takes..." |
| Story | We created the Terrible Quotes campaign to address a “hard market” in the insurance industry – insurance rates going up across all providers due to lower gas prices (cheap gas = more drivers = more accidents/claims). In this heightened shopping/switching environment we invited shoppers to take the short 3 minutes to save by pointing out other that happen quickly (in threes). |
| Philosophie | An execution from SafeAuto's "It only takes..." campaign that drove increased quotes and sales to safeauto.com in a heightened shopping/switching environment across the car insurance industry due to industry wide rate hikes. In this case It only takes three autocorrects to create awkwardness and 3 minutes for a better quote. |
| Problem | When gas prices are low, more people drive. This makes Car insurance rates rise. When rates go up, people shop for new policies. SafeAuto needed to get into the consideration set while being outspent 20 to1. |
| Ergebnis | This was part of a larger SafeAuto effort that helped sales climb by 77.3% in the first quarter of 2017. |
| Medientyp | Fernsehen |
| Länge | |
| Mehr Informationen | safeauto.com |
| Creative Director / Director | John Trahar |
| Agency Executive Producer | Karen Jacobs |
| Texter | Zach Rener |
| Agency Producer | Joel Pettit |
| Cutter | Tyler Crelia |
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