Thai Samsung Electronics / Thai Association of The Blind - "Touchable Ink"

J. Walter Thompson Bangkok

J. Walter Thompson Bangkok Bangkok, Thailand

8829

Titel	Touchable Ink
Agentur	J. Walter Thompson Bangkok
Kampagne	Touchable Ink
Werbende	Samsung
Marke	Thai Samsung Electronics / Thai Association of The Blind
Datum der ersten Ausstrahlung/Veröffentlichung	2016
Geschäftsbereich	Unterhaltungselektronik & Audio- und Videogeräte
Story	Blind people like to read braille, but braille printers are expensive and relatively few braille books are produced. Samsung, in collaboration with the Thailand Association of the Blind, developed “touchable ink” – a special ink that transforms home printers into braille printers. It was created by mixing embossing powder with ink. Load the ink into any printer, convert the text into braille, print – and then heat. The printed paper is now braille paper.
Medientyp	Presse & Publikationen
Länge	123 seconds
Chief Creative Officer	Matt Eastwood
Chief Creative Officer	Satit Jantawiwat
Geschäftsführer	Parattajariya Jalayanateja
Creative Director	Supachai Toemtechatpong
Stellvertretender Creative Director	Nopharit Dusadeedumkoeng
Art Director	Charnpanu Suchaxaya
Etatdirektor	Bhasit Pattanapan
Projektmanager	Oat Phonpat
Grafik-Designer	Pichet Rujivararat
Agency Producer	Jiraporn Channawach
Regisseur	Pen-Ek Ratanaruang
Executive Producer	Rewat Vorarat
Filmproduzent/Produzent	Phuangphaka Rutimanon
Cutter	Nittaya Tanprasitwat
Direktor Fotografie	Chankit Chamnivikaipong
Kolorist	Arthur Lam