LIA - "Don't Judge Me"

Eardrum Australia

Awards

6424

Marke: LIA
Länder: Australien

Werbende: LIA

Titel	Don't Judge Me
Agentur	Eardrum Australia
Kampagne	Don't Judge Me
Werbende	LIA
Marke	LIA
Posted	November 2019
Geschäftsbereich	Festivals & Messen
Philosophie	Running an advertising awards show is a highly competitive business, with upwards of thirty international competitions competing for a share of an ad agency’s ever decreasing entry fee budget. An Award show is only as good as its judges, and this is where LIA excels. Each year LIA gathers a stellar line up of the world’s most celebrated creatives for a week of judging. They also run a LIAisons program to run concurrently, giving 100 up-and-coming creatives up close and personal access to these industry legends. To promote this and encourage more entries, LIA commissioned Don’t Judge Me, a podcast series that coincided with the tenth anniversary of LIAIsons. Each episode featured a high-profile judge answering ten (often personal) questions supplied by LIAIson delegates. The first episode featured a selection of highlights as a teaser for the series, which was promoted via LIA’s extensive global database of agency creatives. This series has contributed to an increase in entries and confirmed LIA’s status as one of advertising’s top 5 global award shows.
Medientyp	Social Media
Länge	1907 seconds
Produktionsfirma	Eardrum Australia
Regisseur	Ralph Van Dijk
Senior Producer	Jessie Williams
Aufnahmestudio	Sound Reservoir, Sydney
Cutter	David McDonald
Additional Guest	Susan Credle
Additional Guest	Jeremy Craigen
Additional Guest	Laura Gregory
Additional Guest	Malcolm Poynton
Additional Guest	Matt Eastwood
Additional Guest	Matt MacDonald
Additional Guest	Rob Reilly
Additional Guest	Rosie Yakob
Additional Guest	Sonal Dobral