Chris Clarke
Co-Exec. Dir., Worldwide Chief Creative Officer at SapientNitro Russia Headquarters, Moscow
London, Großbritannien
TitelWe'd Never Get a Job at FIFA
Agentur
Kampagne FIFA World Cup 2014
Werbende Guardian Media Group
Marke Guardian
Datum der ersten Ausstrahlung/Veröffentlichung 2014 / 6
Geschäftsbereich Zeitungen, Zeitschriften, Bücher
Story With UK newspapers set to throw their weight firmly behind England, the Guardian will look to provide unbiased and rounded coverage of the tournament true to its principles of open journalism.
Philosophie This is the first execution in a campaign which will feature graphic depictions of the flags of World Cup competing nations, offset with witty commentary and tactical messages.
Problem Fifa’s latest controversy around corruption and openness contrasts the organisation as the antithesis of everything the Guardian stands for and the opposite of the journalistic approach which will underpin their World Cup coverage. The Guardian’s coverage will look to provide the angles on the tournament and competing nations that other news organisations won’t, all in their unique editorial tone of voice.
Medientyp Presse & Publikationen
Markt Großbritannien
Creative Teammitglied
Creative Teammitglied
Creative Director
Creative Director
Agency Producer
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