Hewlett-Packard - "Tea Running"

Modem Media London, Großbritannien

5208

Marke: Hewlett-Packard
Länder: Großbritannien

Werbende: Hewlett-Packard

Titel	Tea Running
Agentur	Modem Media
Kampagne	Tea Running
Werbende	Hewlett-Packard
Marke	Hewlett-Packard
Posted	Februar 2007
Produkt	Notebook nx6325
Geschäftsbereich	Computers, PDAs & Rechenmaschinen
Slogan	Mobility Unbound
Story	Set in a 60s-styled environment, Tea Running features an everyday worker running, leaping and sliding across an office - all with a teacup delicately balanced in one hand. We also added an interactive component, encouraging users to say exactly how they like their tea made. This personalized message is then seamlessly integrated into the film and can be sent on to friends.
Problem	HP wanted to engage with business owners and IT managers from the SMB market across EMEA, who need a notebook for business purposes. Our core message was that the HP Compaq nx6325 notebook can make you more mobile and versatile than ever before, and as the audience was so broad, the piece had to be compelling enough for the user to want to send it on.
Ergebnis	The Site launched just before Christmas 2006 and has received very positive feedback and thousands of visits. Within the first month, Tea Running has also been seen by tens of thousands of people across social networking sites such as YouTube and Metacafe, and has been mentioned in The Wall Street Journal as well as on specialist free running and Parkour sites.
Medientyp	Internet-Film
Länge	75 seconds
Markt	Großbritannien
Mehr Informationen	hp.com/go/tearunning
Produktionsfirma	Ridley Scott Creative Group
Art Director	Belle Briggs
Other	Chris Clarke
Other	David Clarke
Delivery Manager	Jason Gibson
Designer	Roger Heatherington
Software Engineer	Christopher Houston
Art Director	Ian Owen
Etatdirektor	Tom Poynter
Texter	James Thorley
Regisseur	Ronnie West
Tonproduktion	Aquarium
Post-Produktion	Rushes