Executive Creative Director
at
Mullen Lowe U.S.
Boston + NYC, Vereinigte Staaten von Amerika
| Titel | Reach Across the Aisle Case Study |
| Agentur | MullenLowe Global |
| Kampagne | Reach Across the Aisle |
| Werbende | JetBlue Airways |
| Marke | JetBlue |
| Posted | November 2016 |
| Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
| Story | As the US government faced deadlock and serious division, JetBlue embarked on a social experiment to prove that compromise can be win-win. 150 total strangers on-board a JetBlue flight were challenged to “reach across the aisle” and win a free round trip ticket to anywhere in the world. The challenge? Everyone on the flight had to agree upon the same destination. Either we all go, or no one goes. |
| Medientyp | Case Study |
| Länge | |
| Creative Agency | MullenLowe U.S. |
| Creative Director | Mark Wenneker |
| Creative Director | Tim Vaccarino |
| Creative Director | Dave Weist |
| Texter | Tim Bildsten |
| Texter | Nick Olish |
| Art Director | Ryan Montgomery |
| Art Director | Jay Spahr |
| Regisseur | Rob Apse |
| Filmproduzent/Produzent | Liza Near |
| Filmproduzent/Produzent | Eric Skvirsky |
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