McDonald's - "Ang halik mo, nami-miss ko"

Leo Burnett Group Manila

Leo Burnett Group Manila Manila, Philippinen

7247

Marke: McDonald's
Länder: Philippinen

Werbende: McDonald's

Titel	Ang halik mo, nami-miss ko
Agentur	Leo Burnett Group Manila
Kampagne	McSpicy
Werbende	McDonald's
Marke	McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 10
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	How does one feel when missing something so integral to one's existence? In the case of Tony Labrusca in the latest ad for McDonald's, it's as bad as missing a lover. Or at least that's what Leo Burnett Manila shows us. As a male voice belts out a modern remake of Aegis' 2002 hit “Halik,” our protagonist, Tony, is running through stopped cars in traffic. Visibly frustrated, Tony also has to deal with a road being closed, jumping through puddles, and overhead construction to an as yet unclear destination. When the music reaches that familiar refrain and crescendo, Tony storms into a McDonald's where we see that the popular McSpicy chicken sandwich has made a triumphant return. Now available in Original and Garlic Parmesan variants, it's been a year since the McSpicy whetted our collective appetites. It is therefore only fitting that the return of the McSpicy is marked by such an emotional ad. As Tony bites down on his McSpicy, we see the luscious red lips of the girl he is dining with. When the camera pans out, a haze covers the mystery woman's face, prompting us to wonder who this new lady in Tony's life could be. After all, we've already seen Tony go through the ups and downs of a break-up with Elisse Joson in two previous McDonald's ads.
Medientyp	Fernsehen
Länge	60 seconds
Produktionsfirma	Film Pabrika
Creative Teammitglied	Mela Advincula
Creative Teammitglied	Keena Jauregui
Regisseur	Joel Limchoc
Produzent	Steve Vesagas
Kundenbetreuer	Donny Dingcong
Kundenbetreuer	Judy Medina
Kundenbetreuer	Maik Alturas
Kundenbetreuer	Andy Rivera
Casting	Edge Pasion
Planning Team	Joy Santos
Planning Team	Lia Malferrari
Production Supervisor	Tria Sordan
EVP	Margot Torres
Marketing Manager	Christina Lao
Produktmanagement	Ashley Santillan
Chief Creative Officer	Panes Raoul
Art Director	Tingcungco Dan
Art Director	Barroga Spiro