Colgate-Palmolive Company - "Stop The Pain - Masked Gothic Girls"

Red Fuse Communications

Red Fuse Communications Hong Kong, Hong Kong

Awards

12379

Marke: Colgate-Palmolive Company
Länder: Hong Kong

Werbende: Colgate-Palmolive Company

Titel	Stop The Pain - Masked Gothic Girls
Agentur	Red Fuse Communications
Kampagne	Stop The Pain - Masked Gothic Girls
Werbende	Colgate-Palmolive Company
Marke	Colgate-Palmolive Company
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 10
Geschäftsbereich	Zahnpasta
Philosophie	Entry Summary: People suffering from sensitive teeth live in constant fear of the sudden pain which can strike at anytime. This “optical illusion art” incorporates popular culture cue of pain to depict the haunting sensation of teeth pain. Accompanied with a message of instant and lasting pain with Colgate Sensitivity Toothpaste.Paying tribute to the dark gothic style imagery, the initial image appears of a girl with ponytails, in a dark somber setting. Zooming into the detail of the facial features, the eyes and nose features are composed of two mask-wearing girls, holding an explosive plunger dynamite ready to terrorize their environment. The mouth is a train track and the teeth are all TNT (dynamites). The train carrying ice-creams represents that which can trigger tooth sensitivity at any time, with the dynamites magnifying the extreme tooth pain. Brief with projected outcomes: No restrictions. Translation: “No Mas Dolor” is Spanish for “No More Pain”.
Medientyp	Presse & Publikationen
Global Chief Creative Officer, Chairman Asia	Shen Guan Tan
Regional Creative Director	Joshua Tay
Regional Creative Director	Craig Love
Regional Visualizer	Martin Yau
Associate Strategy Director	Kate Kopperman
Managing Director	Caroline Slocombe
Regional Media Director	Naina Shewakramani
Group Account Director	Fernanda Giacomelli
Account Executive	Lucia Moreno
Director Of Operations	Doreen Chan
Regional Digital Production Manager	Katrina Quijano
Regional Creative Director Of Content	Sly Song
Regional Visualizer	Kent Tang
Global Ceo	Steve Forcione
Artist	Steve Simpson
Artist	Raul Urias
Chief Client Officer	Ranjana Choudry