| Philosophie | Are the excuses we're making or the words we're using enabling future violence against women? BMF has today launched the second phase of 'Stop It At The Start', a primary domestic violence prevention campaign, for the Australian Government. Whilst Phase one of 'Stop It At The Start' successfully demonstrated the link between disrespect and violence and sparked nationwide conversation, Phase two is aimed at getting influencers to reconcile their own attitudes and behaviours and start to actively respond in a way that discourages disrespect. The campaign targets the 15 million Australians who influence 10-17 year-olds to understand that the small things we say and do can lead to disrespectful behaviour in young people and simple actions can make a difference. The statistics show the gravity of the situation and that, on average, one woman is killed every week at the hands of a current or former partner; one in six women has experienced physical or sexual violence by a current or former partner since the age of 15, from someone known to them; and one in four young people are prepared to excuse violence from a partner. The campaign is rolling out this week across the country and includes TV, Outdoor, Press, Digital, Social, PR, the website - www.respect.gov.au - and tools to assist influencers in educational initiatives. |
