Titel | The Unspoken Truth 1 |
Agentur | Dentsu Singapore |
Kampagne | The Unspoken Truth |
Werbende | Sanrakshan.org |
Marke | Sanrakshan.org |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 12 |
Geschäftsbereich | Gegen ethnische Diskriminierung |
Story | Dentsu Singapore has turned a traditional print/poster campaign into an interactive experience to raise awareness of incidents of child sexual abuse. For many people in Singapore, child abuse is a sensitive subject to discuss. Many abuse cases go unnoticed, because children are afraid to report it. The interactive print idea caries the line 'Just because you don't see it, doesn't mean it's not happening' and invites people to scan the poster to reveal the unspoken truth on their mobile device. After seeing the unspoken truth, a CTA enables people to donate, share their story or sponsor a recovering abused child to make a difference |
Medientyp | Interaktiv |
Chief Creative Officer | Ted Lim |
Executive Creative Director | Andy Greenaway |
Art Director | Jenn Perng Chong |