Ted Lim
Chief Creative Officer at Dentsu Singapore
Singapore, Singapur
TitelThe Unspoken Truth 1
Agentur
Kampagne The Unspoken Truth
Werbende Sanrakshan.org
Marke Sanrakshan.org
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 12
Geschäftsbereich Gegen ethnische Diskriminierung
Story Dentsu Singapore has turned a traditional print/poster campaign into an interactive experience to raise awareness of incidents of child sexual abuse. For many people in Singapore, child abuse is a sensitive subject to discuss. Many abuse cases go unnoticed, because children are afraid to report it. The interactive print idea caries the line 'Just because you don't see it, doesn't mean it's not happening' and invites people to scan the poster to reveal the unspoken truth on their mobile device. After seeing the unspoken truth, a CTA enables people to donate, share their story or sponsor a recovering abused child to make a difference
Medientyp Interaktiv
Chief Creative Officer
Executive Creative Director Andy Greenaway
Art Director

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