Titel | Parking |
Agentur | Naga DDB Malaysia |
Kampagne | Parking |
Werbende | EUT Fashion |
Marke | Wonderbra |
Posted | November 2005 |
Produkt | Bra |
Geschäftsbereich | Kleidung |
Slogan | Wonderbra |
Story | A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra. |
Philosophie | Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms. |
Problem | Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden. |
Ergebnis | Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP. |
Medientyp | Fernsehen |
Länge | |
Markt | Malaysia |
Tonstudio | Ram - |
Filmproduzent/Produzent | Ira Carrisa |
Art Director | Constantine Chew |
Regisseur | Barney Chua |
Texter | Jovian Lee |
Agency Producer | Wei Sian Lee |
Executive Creative Director | Ted Lim |
Creative Director | Alvin Teoh |
Etatdirektor | Theresa Yeow |