Ted Lim
Chief Creative Officer at Dentsu Singapore
Singapore, Singapur
TitelParking
Agentur
Kampagne Parking
Werbende EUT Fashion
Marke Wonderbra
PostedNovember 2005
Produkt Bra
Geschäftsbereich Kleidung
Slogan Wonderbra
Story A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra.
Philosophie Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms.
Problem Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden.
Ergebnis Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP.
Medientyp Fernsehen
Länge
Markt Malaysia
Tonstudio
Filmproduzent/Produzent
Art Director
Regisseur
Texter
Agency Producer
Executive Creative Director
Creative Director
Etatdirektor

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