Pete Henderson

Despite graduating from high school with a 52 average, Pete managed to charm his way into Ryerson University in Toronto, where he would study film.
It was at Ryerson where he would learn cinematography, screenwriting, editing, sound, and really get the opportunity to uncover the real Pete Henderson.
The real Pete Henderson, it turns out, became a prolific and revered director. Pete has won numerous Canadian music video awards for bands like The Tragically Hip, Barenaked Ladies and Blue Rodeo. The natural transition was into advertising, where he gained notoriety for directing famous ad campaigns for Coke, GM, Phillips, Roger's Communications, KFC and....actually there's far too many to and Pete already feels bad about not mentioning the others.
In Canada, Pete is represented by Someplace Nice.
One more thing – if you share an affinity for 70’s soft rock, Pete can be found at the Orbit Room in Toronto the last Thursday night of every month where a Steely Dan cover band plays the same songs over, and over, and over again.