Larry Postaer

Larry Postaer

Co-Chair at RPA
Santa Monica , Vereinigte Staaten von Amerika

Zusammenfassung

Around the agency, he is called "the man." He communicates with a word where most use a sentence. A sentence, where most use a paragraph. He is a champion of the idea, of the word, like few people you will ever meet. He was a creative director at 23. If he ever writes you a note, or an e-mail, you'll learn something about writing they don't teach in schools. As for the specifics, he graduated from the University of Missouri School of Journalism in 1959. His first agency experience was at Stern, Walters & Simmons in Chicago, writing about STP, Sears, Dr. Scholl's and Colgate. Then, in 1976, he moved to Needham Harper & Steers as a senior VP, Group Creative Director to work on McDonald's, Dial soap, Wrigley's gum and Anheuser-Busch. In 1981, Larry was promoted to Executive Vice President, Director of Creative Services, and was asked to join Gerry Rubin in Needham's Los Angeles office. This partnership ultimately led to the founding of an independent RPA in 1986, and to his being elected, with Gerry, as Co-Leader of the Year by the WSAAA in 1990. He and Gerry were honored once more in 2002 by the LAAAA with the Lifetime of Leadership award.

3902 Crave

Crave

MARKE:
Honda
AGENTUR:
RPA
2260 Fowler

Fowler

MARKE:
ampm
AGENTUR:
RPA
2600 Fast Times

Fast Times

MARKE:
Honda
AGENTUR:
RPA
2291 Life, Liberty

Life, Liberty

MARKE:
Honda
AGENTUR:
RPA
2650 Wind Tunnel

Wind Tunnel

MARKE:
Pioneer
AGENTUR:
RPA
2025 Orbit

Orbit

MARKE:
Pioneer
AGENTUR:
RPA
2415 Urban Wild

Urban Wild

MARKE:
Honda
AGENTUR:
RPA
2733 Album

Album

MARKE:
Honda
AGENTUR:
RPA

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