Thim Wagner
Creative Director at Jung von Matt AG
Hamburg, Deutschland
TitelTUA – When I have to go
Agentur
Kampagne TUA – When I have to go
Werbende Sea-Eye
Marke Sea-Eye
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Philosophie In the summer of 2019, sea rescue charity Sea-Eye couldn’t run any missions due to lack of funds. Sea-Eye was looking for a zero-cost, emotional call for donations that would generate revenue and raise awareness regardless of daily news reporting on refugees. It decided to turn Berlin-based music artist TUA’s When I Have To Go into an emotional donation call. With the original song, Tua processed his father's death. With the topic of sea rescue, he gives the haunting lyrics a different, broader meaning.
Medientyp Musikvideos
Länge
Executive Creative Director
Creative Director
Geschäftsführer
Creative Director Sound
Senior Copywriter
Junior Copywriter
Junior Copywriter
Texter
Art Director
Art Director
Direktor Kundenservice
Berater
Projektmanager
Regisseur
Direktor Fotografie
Produzent
Produzent
Executive Producer
Post-Produktion
Score Composer
Sound Design and Mix
Sound Design and Mix
Client
Client

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