Titel | TUA – When I have to go |
Agentur | Jung von Matt/Next Alster GmbH |
Kampagne | TUA – When I have to go |
Werbende | Sea-Eye |
Marke | Sea-Eye |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Philosophie | In the summer of 2019, sea rescue charity Sea-Eye couldn’t run any missions due to lack of funds. Sea-Eye was looking for a zero-cost, emotional call for donations that would generate revenue and raise awareness regardless of daily news reporting on refugees. It decided to turn Berlin-based music artist TUA’s When I Have To Go into an emotional donation call. With the original song, Tua processed his father's death. With the topic of sea rescue, he gives the haunting lyrics a different, broader meaning. |
Medientyp | Musikvideos |
Länge | |
Executive Creative Director | Thim Wagner |
Creative Director | Erik Höhn |
Geschäftsführer | Joachim Kortlepel |
Creative Director Sound | Julian Krohn |
Senior Copywriter | Lars Grübler |
Junior Copywriter | Manuel Scheuble |
Junior Copywriter | Tabea Stiefel |
Texter | Phillip Sasse |
Art Director | Florian Kronenberg |
Art Director | Martin Gspan |
Direktor Kundenservice | Jan Anderßen |
Berater | Maria Buschuew |
Projektmanager | Lena Wanders |
Regisseur | Eric van den Hoonaard |
Direktor Fotografie | Benedikt Hugendubel |
Produzent | Johannes Haverkamp |
Produzent | Johannes Wöpkemeier |
Executive Producer | Maik Siering |
Post-Produktion | Slaughterhouse GmbH |
Score Composer | Nicholas Nowottny |
Sound Design and Mix | German Wahnsinn |
Sound Design and Mix | White Horse Music |
Client | Gorden Isler |
Client | Julian Pahlke |