Chief Executive Officer, Chief Creative Officer
at
Fullpack Comunicação
São Paulo, Brasilien
| Titel | Hidden Messages |
| Agentur | Africa |
| Kampagne | Hidden Messages |
| Werbende | Instituto Maria da Penha |
| Marke | Instituto Maria da Penha |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 4 |
| Geschäftsbereich | Gegen ethnische Diskriminierung |
| Slogan | An idea that transformed Instagram usernames into messages to fight prejudice. |
| Story | One in every 10 women in the world have suffered from some kind of violence, according to the World Health Organization. In Brazil, a survey has shown that 58.5% of Brazilians believe that the blame for the violence falls on the way women dress (source: IPEA). To make men think again about their behavior and show women that they are the owners of their own bodies, Africa created a project on Instagram for Maria da Penha Institute (the main NGO defending women's rights in Brazil). Brazilian celebrities and bloggers were invited to join the cause. Each photo posted by them tagged users who were created that, together, formed a message against violence. |
| Medientyp | Social Media |
| Länge | |
| Chief Creative Officer | Sergio Gordilho |
| Executive Creative Director | Rafael Pitanguy |
| Executive Creative Director | Eco Moliterno |
| Executive Creative Director | Álvaro Rodrigues |
| Creative Director | Jeferson Rocha |
| Creative Director | Andrea Siqueira |
| Stellvertretender Creative Director | Bernardo Romero |
| Stellvertretender Creative Director | Beto Rogoski |
| Texter | Lucas Ribeiro |
| Art Director | Ivan Loos |
| Art Director | Jeferson Rocha |
| Art Director | André Batista |
| Projects Creative Director | Evandro Soares |
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