De Cabrón Chillis - "Rocket Lunch"

Fullpack Comunicação Rio de Janeiro, Brasilien

Awards

3110

Marke: De Cabrón Chillis
Länder: Brasilien

Werbende: De Cabrón Chillis

Titel	Rocket Lunch
Agentur	Fullpack Comunicação
Kampagne	Rocket Lunch
Werbende	De Cabrón Chillis
Marke	De Cabrón Chillis
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 4
Geschäftsbereich	Kräuter & Gewürze
Story	When you taste the intense De Cabrón's Traditional Chipotle Sauce, made with selected jalapeños and smoked with fruit firewood for 288 hours in a row, you feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket.
Philosophie	The concept for the piece was based on the sensation you feel when tasting the intense De Cabrón’s Traditional Chipotle Sauce. You feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket. Using a fun language, with a lot of details, we created a character, all modeled in 3D, which looks like a rocket. The inspiration came from real rocket launch photos and videos.
Problem	The De Cabron's Traditional Chipotle sauce is a strong pepper. Considered one of the hottest they have. So, their briefing was to create a piece of advertising that could show people how strong it really is.
Ergebnis	The points of sale of the De Cabron are usually crowded. So we needed something with a good visual impact to draw people's attention. In order to do that, we created two prints that passed the message in a very fun e simple way. It also be used on social media and print ad (newspaper and magazine).
Medientyp	Zeitschriftenanzeige
Soundtrack	-
Chief Creative Officer	Álvaro Rodrigues
Creative Director	Álvaro Rodrigues
Creative Director	Bruno Almeida
Art Director	Felipe Paganoti
Texter	Igor Pontes
Texter	Tiago Daltro
Illustrator	Studio Nuts
Approval Client	Leo Spigariol
Chief Executive Officer (CEO)	Leo Spigariol