Founder & Chief Executive Officer
at
NSG/SWAT
New York, Vereinigte Staaten von Amerika
| Titel | Condom |
| Agentur | Follis, LLC |
| Kampagne | Condom |
| Werbende | Kenneth Cole |
| Marke | Kenneth Cole |
| Posted | September 2011 |
| Geschäftsbereich | Schuhe |
| Philosophie | This was freelnace project done two years before co-founding my agency, Follis&Verdi. |
| Problem | Background:Kenneth Cole (the guy) despised ad agencies. To him they were overpaid and "undertalented". Yet he realized the need for marketing and innovative thinking. Challenge:Create a low-cost, high-impact campaign that would create a buzz while giving the brand a distinct, memorable, positive, fashion forward personality. |
| Ergebnis | An entertaining, press worthy, award-winning campaign that helped propel Cole from 3 stores to 103 stores and become major brand. |
| Medientyp | Zeitschriftenanzeige |
| Konzept | John Follis |
| Creative Director | Richard Kirshenbaum |
| Creative Director | John Follis |
| Kreation / Art Direction | John Follis |
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