Coin Posters - "TD Coin Posters"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Kanada

Awards

6889

Marke: Coin Posters
Länder: Kanada

Werbende: Dominion Bank

Titel	TD Coin Posters
Brief	To help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible.
Agentur	Leo Burnett Toronto
Kampagne	TD Coin Posters
Werbende	Dominion Bank
Marke	Coin Posters
Posted	November 2019
Geschäftsbereich	Bank Services, Börsenmakler
Story	84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money.
Medientyp	Case Study
President	Ben Tarr
Chief Creative Officer	Judy John
Creative Director	Lisa Greenberg
Creative Director	Chris Munnik
Creative Director	Kerry Reynolds
Autor Digital	Dave Thornhill
Designer/Art Director	Dejan Djuric
Developer	Dan Purdy
Developer	Alex Dabic
Agency Producer	Alex Postans
Druck-Produzent	Gord Cathmoir
Druck-Produzent	Kevin Stephen
Druck-Produzent	Barry Durocher
VP, Group Account Director	Laurie Freeman
Etatdirektor	Brian Poleck
Etatdirektor	Genevieve Cote
Account Executive	Brandon Sellers
Leiter Strategie	Brent Nelson
Strategieplaner	Shweta Bhatnagar
Fotograf	Arash Moallemi
Produktionsfirma	Flash Reproductions