Titel | Returning Hero |
Agentur | Lowe London |
Kampagne | Reassuringly Expensive - Stella Artois |
Werbende | InBev / Labatt Brewing Company |
Marke | Stella Artois |
Datum der ersten Ausstrahlung/Veröffentlichung | 2000 / 9 |
Produkt | Draught, Canned and Bottled Lager |
Geschäftsbereich | Bier, Cidre |
Slogan | Reassuringly Expensive. |
Philosophie | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
Medientyp | Fernsehen |
Länge | |
Markt | Großbritannien |
Produktionsfirma | Gorgeous Enterprises |
Tonstudio | 750mph |
Creative Director | Charles Inge |
Texter | Paul Silburn |
Art Director | Vince Squibb |
Agency Producer | Sarah Hallat |
Regisseur | Frank Budgen |
Komponist | Anne Dudley |
Redaktionsbüro | The Quarry |
Produktionsfirma | Air Edel |
Account Executive | Harriet Bell |
Account Executive | Jeremy Bowles |
Texter | Vince Squibb |
Werbeleiter | Phil Rumbol |