Tesco - "Spookermarket"

BBH

BBH London, Großbritannien

13987

Titel	Spookermarket
Agentur	BBH
Kampagne	Spookermarket
Werbende	Tesco
Marke	Tesco
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 10
Geschäftsbereich	Kaufhäuser, Supermärkte
Philosophie	Tesco has created a social campaign to help customers enhance their Halloween celebrations easily and conveniently, by serving up entertaining content and genuinely helpful advice. ‘Spookermarket’ launches with a humourous online film set in a Tesco supermarket which has been given a spooky makeover. Hidden cameras capture the reactions of unsuspecting customers as they encounter a series of spooky situations. Viewers are then driven to four fun, helpful 40 second videos that demonstrate how people can achieve the same impressive spooks at home. All five films were produced by Black Sheep Studios, BBH’s in house video production studio.Last weekend, Tesco marked its return to TV advertising with a major new campaign focusing on helping customers. The campaign firmly re-establishes Tesco’s famous ‘Every Little Helps’ sign-off by putting the many different ways it helps customers at the heart of its advertising.
Medientyp	Social Media
Länge	95 seconds
Creative Teammitglied	Kate Murphy
Creative Director	Matt Moreland
Creative Director	Chris Clarke
Business Leader	Holly Ripper
Etatdirektor	Stephen Jones
Kundenbetreuer	Jemma Marriott
Strategy Director	Ben Shaw
Strategist	Damola Timeyin
Produzent	Sophie Simmons
Produktionsfirma	Black Sheep Studios
Regisseur	David Stoddart
Produzent	Anthony Taylor