Jose Miguel Sokoloff
President at MullenLowe Group Creative Council & CCO, MullenLowe Group UK
Kolumbien
TitelDulux invites London and Amsterdam to connect through colour
Agentur
Kampagne Let's Colour
Werbende AkzoNobel
Marke Dulux
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 6
Geschäftsbereich Farben, Holzschützprodukte, Pinseln, Klebemittel
Story Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks to push the boundaries in digital out of home (DOOH) advertising.
Philosophie Dulux believes that colour does more than impact the ambience of a room or building or area. It can connect people in profound ways.
Problem Colour and technology have the power to bring people together. This is especially important today.
Ergebnis This campaign harnesses the power of digital out of home technology to unite people through colour by connecting the cities of London and Amsterdam like never before.
Medientyp Plakat
Markt Niederlande
Werbeleiter
Werbeleiter
Kaufmännischer Geschäftsführer
Etatdirektor
Kundenbetreuer
Account Executive
Strategist
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Texter
Filmproduzent/Produzent
Digitales Design
Digitales Design
Produzent Digital
Media Director

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