Dove - "Real Soaps"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Kolumbien

3038

Titel	Real Soaps
Agentur	MullenLowe SSP3 Colombia
Kampagne	Real Soaps
Werbende	Unilever
Marke	Dove
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 3
Geschäftsbereich	Seife
Philosophie	80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove we made a tribute to skin through the iconic soap bar that we always see as smooth and perfect, this time revealing those factory details such as cracks and slits, that, just like the marks on the skin, make part of real beauty. #RealSoaps
Medientyp	Integrated Media/360 Activation
Länge	60 seconds
Chief Executive Officer (CEO)	Francisco Samper
Global Chief Creative Officer	Jose Miguel Sokoloff
Executive Creative Director	Juan David Pardo
Executive Creative Director	Diego Muñoz
Chief Business Officer	Jose Manuel Hoyos
Creative Director	Néstor Benjumea
Creative Director	Andrés Celis
Texter	Natalia Chona
Art Director	Natalia Cabrera
Art Director	Alejandra Lopez ramirez
Etatdirektor	Natalia Fuentes
Account Executive	Gabriela López
Account Executive	Mateo Londono
Production Director	Jose Vicente Altamar
Agency Producer	Tiffany Bernal
Cutter	John Castro
Cutter	Juan Rivadeneira
Direktor Digital	Jennifer Boshell
Regisseur	Alejandro Ranchez
Fotograf	Francisco Giraldo