Tony Calcao
Executive Creative Director at CP+B
Boulder, Vereinigte Staaten von Amerika
TitelShow Us Your Pizza
Agentur
Kampagne Show Us Your Pizza
Werbende Domino's Pizza
Marke Domino's Pizza
PostedJuli 2011
Geschäftsbereich Nahrungsmittel
Slogan What You See Is What We Give
Philosophie For years food companies have been doing some pretty crazy things to make their food look good in ads. In fact, an entire industry exists around making food look better than it does when it's on your kitchen table. The problem is none of the food styling, professional lighting, or other tricks do anything to make the food actually taste better. Domino's, on the other hand, had done something to make their food taste better by completely revamping their pizza recipe. And this pizza was good enough to stand on its own. So Domino's decided to buck the food photography trend and promised to shoot their pizzas just the way they come out of the oven. And they asked their customers to help.
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