Paul Watts
Cutter at The Quarry
Los Angeles, Vereinigte Staaten von Amerika
TitelFreedom of Knowledge
Agentur
Kampagne Freedom of Knowledge
Werbende The Economist
Marke The Economist
Datum der ersten Ausstrahlung/Veröffentlichung 2001 / 9
Produkt The Economist newspaper
Geschäftsbereich Zeitungen, Zeitschriften, Bücher
Slogan More Than Just Economics
Story A series of vignettes to illustrate the story of Nelson Mandela imprisoned on Robben Island. Although news was forbidden, the prisoner managed to get a subscription to The Economist by tricking them into thinking it is about economics.
Philosophie We developed a brand ad to generate interest in the title at the time of the re-design launch as part of a TV, radio and outdoor campaign. It ran with the line 'now in colour'. However, the story transcends that initial need and remains relevant today by communicating the breadth and depth of the publication.
Problem Media and production spend on The Economist is low. We needed a TV ad to announce the re-design of the magazine. However, to extract full value from a TV ad it also needed to follow a more general strategy (more than just economics) so that it could be aired over the course of the year.
Medientyp Fernsehen
Länge
Markt Großbritannien
Produktionsfirma
Art Director
Texter
Regisseur
Agency Producer
Produzent
Kameramann
Cutter
Executive Creative Director
Direktor Fotografie
Filmproduzent/Produzent
Musik
Etatdirektor

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's