Warburtons - "Celebration"

Y&R London

Y&R London London, Großbritannien

Awards

10322

Marke: Warburtons
Länder: Großbritannien

Werbende: Warburton's

Titel	Celebration
Agentur	Y&R London
Kampagne	Celebration
Werbende	Warburton's
Marke	Warburtons
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 3
Geschäftsbereich	Kekse, Brot, Knäckebrot
Slogan	We care because our name's on it.
Story	The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf.
Philosophie	The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory. Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality.
Medientyp	Fernsehen
Produktionsfirma	Gorgeous Enterprises
Audio-Postproduktion	Grand Central Recording Studios
Kundenbetreuer	Josh Harris
Etat-Planer	Neasa Cunniffe
Etat-Planer	Liz Wolstenholme
Etat-Planer	Ben Kay
Art Director	David Godfree
Texter	Mark Waldron
Creative Director	Mark Roalfe
Werbeleiter	Jane Sutton
Werbeleiter	Kate Freeman
Werbeleiter	Richard Hayes
Business Director	Nick Fokes
Agency Producer	Jody Allison
Regisseur	Vince Squibb
Cutter	Paul Watts
Redaktionsbüro	The Quarry
Post-Produktion	The Mill London
Post-Produktion	Liz Brown