Paul Watts
Cutter at The Quarry
Los Angeles, Vereinigte Staaten von Amerika
TitelSense
Agentur
Kampagne The Power of Dreams - Honda
Werbende Honda Motor Co., Ltd.
Marke Honda
PostedJuli 2004
Geschäftsbereich Autos
Slogan The power of dreams
Story This commercial shows everyday situations where power sources ‘sense’ when they need to turn on or shut down. It promote Honda’s IMA(Integrated Motor Assist) engine, which uses a combined electric motor and a petrol engine to save energy, maximise efficiency and benefit the environment . ‘Sympathetic power’ sums it up.
Philosophie They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.
Problem ‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.
Ergebnis Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
Medientyp Fernsehen & Kino
Länge
Markt Großbritannien
Produktionsfirma
Aufnahmestudio
Creative Director
Creative Director
Texter
Texter
Art Director
Art Director
Produzent
Leiter der Werbeabteilung
Agency Producer
Regisseur
Beleuchtungsleitung/ Beleuchtung
Musik
Account Executive
Art Director
Texter
Redaktionsbüro
Cutter
Art Director
Texter
Cutter
Etatdirektor
Brand Manager

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