| Titel | Old Lions (180s) |
| Agentur | Saatchi & Saatchi |
| Kampagne | The world according to Carlsberg - Carlsberg |
| Werbende | Carlsberg Group |
| Marke | Carlsberg |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2006 / 5 |
| Geschäftsbereich | Bier, Cidre |
| Philosophie | IDEA - The World...according to Carlsberg. |
| Problem | OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty. ISUUE - Carlsberg is only one of a wide range of lagers indistinguishable in terms of product in a market in which it is outspent and out distributed. INSIGHT Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Großbritannien |
| Produktionsfirma | Gorgeous Enterprises |
| Texter | Dave Henderson |
| Art Director | Dave Henderson |
| Agency Producer | Manuela Franzini |
| Produzent | Rupert Smythe |
| Regisseur | Chris Palmer |
| Creative Director | Kate Stanners |
| Art Director | Richard Denney |
| Texter | Richard Denney |
| Kundenbetreuer | Laetitia Rennie |
| Cutter | Paul Watts |
| Bild und Kamera | Ian Foster |
| Schauspieler | Bobby Robson |
| Schauspieler | Peter Shilton |
| Schauspieler | Des Walker |
| Schauspieler | Terry Butcher |
| Schauspieler | Jack Charlton |
| Schauspieler | Stuart Pearce |
| Schauspieler | Peter Reid |
| Schauspieler | Bryan Robson |
| Schauspieler | Alan Ball |
| Schauspieler | Chris Waddle |
| Schauspieler | Bobby Charlton |
| Schauspieler | Peter Beardsley |
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