Rob Schwartz
Chief Executive Officer at TBWA\Chiat\Day New York
New York, Vereinigte Staaten von Amerika
TitelThe Power of Answers, OOH
Agentur
Kampagne You Know Where to Go
Werbende Mayo Clinic
Marke Mayo Clinic
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 9
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Story Mayo Clinic continues to position itself as a beacon of hope for patients, today unveiling its latest extension to the You Know Where to Go campaign in partnership with actress and activist Viola Davis.

Taking a bolder, more reassuring tone than in previous work, “The Power of Answers” is stunningly mesmerizing, aiming to visualize the impact of certainty on a mind consumed by the unknown.

Grounded in research, innovation, and teamwork, Mayo Clinic is a true leader in the medical field specializing in an integrated care model leading to an accurate diagnosis for patients.

With a relationship spanning three years, TBWA\Chiat\Day New York continues to champion its Disruption® DNA, working alongside Mayo Clinic to challenge the medical category conventions of advertising. The result: a scientifically informed artistic interpretation of the power of an answer in a patient’s mind.

Leaning into Mayo Clinic’s innovative and tech-forward mission, TBWA\Chiat\Day NY and production company Psyop developed the images seen in the film taking inspiration from imaging tractography software (Trackvis), MRI data and 3D modeling.

Sherri Gilligan, Chief Marketing Officer at Mayo Clinic notes, “While Mayo Clinic can’t promise each patient a cure, we can uncover answers that spark hope and optimism for those who have seen so little. This campaign holds an incredibly powerful brand message that speaks to who we are at our core: an organization on the relentless pursuit of answers for our patients.”

Walter Connelly, TBWA\Chiat\Day NY Executive Creative Director, adds “We wanted to fuse science and art to show the journey of the unknown to the known. The visualization of a beautiful collection of synapses firing was the red thread throughout the work, tying everything together. It illustrates the power of an answer, the power of Mayo Clinic.”
Medientyp Außenwerbung
Länge
Werbeleiter
Chief Marketing Officer (CMO)
Division Chair
Brand Strategy and Creative Studio
Executive Creative Director
Senior Creative Director
Director Brand Strategy
Manager Brand Strategy
Marketing Manager
Marketing Manager
Mayo Clinic Health System
Chief Creative Officer
Executive Creative Director
Stellvertretender Creative Director
Associate Copywriter
Art Director
Stellvertretender Creative Director
Art Director
Stellvertretender Creative Director
Texter
Stellvertretender Art Director
Senior Producer
Strategic Business Lead
Kaufmännischer Geschäftsführer
Business-Manager
Executive Strategy Director
Strategy Director
Strategist
Direktor Integrated Business Affairs
Integrated Business Affairs Manager
Communications
CEO
President
Produktionsfirma
Regisseur
Executive Producer
Senior Producer
Ton
Audioingenieur
Executive Producer
Produktionsfirma
Executive Producer
Creative Lead
Komponist
Additional Arranging
Tonstudio
Tonstudio

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