Titel | Marlene’s Tip: Lucky |
Agentur | Arnold |
Kampagne | Tips From Former Smokers |
Werbende | Centres for Disease Control & Prevention |
Marke | CDC |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 4 |
Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
Slogan | You can quit. |
Ergebnis | The Tips campaign isn’t about showing that cigarettes kill. We feature real people living with the actual ramifications of a tobacco-related disease. They give helpful tips to current smokers on how to deal with that disease incase they get the same disease. Marlene has macular degeneration. |
Medientyp | Radio |
Länge | |
Executive Creative Director | Wade Devers |
Executive Creative Director | Pete Johnson |
Creative Director/Copywriter | Bill Girouard |
Creative Director/Art Director | Josh Tetrault |
Producer | Spring Clinton |
Managing Director | Paul Nelson |
Marketing Director | Lauren Hyatt |
Regisseur | Christopher Quinn |