Pur - "The Water Bar"

Arnold

Arnold Boston, Vereinigte Staaten von Amerika

13194

Marke: Pur
Länder: Vereinigte Staaten von Amerika

Werbende: Kaz USA, Inc.

Titel	The Water Bar
Agentur	Arnold
Kampagne	Know Your Water
Werbende	Kaz USA, Inc.
Marke	Pur
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 10
Geschäftsbereich	Elektrogeräte, Hauszubehör
Story	To cast light on current water quality issues across the country, PUR partnered with creative agency Arnold Worldwide to educate and empower consumers about the source of their water, the journey it takes to reach their faucets, and the potential contaminants it can pick up along the way. The initiative comes to life through “hidden camera” national TV spots, online films, social media content and an interactive experience — KnowYourWater.com — where people can type in their home address and find a simple, easy-to-understand breakdown of data within their highly complicated (and often hard to find) EPA reports. A centerpiece component of the campaign is a longer form online video titled “The Water Bar” directed by Sam Cadman of Hey Wonderful. The film is set in a NYC establishment called The Water Bar where a where a bartender (actor) offers patrons tap water from different cities around the country. As he tells them about the water they’re about to consume, the patrons are shocked to discover that water all across the country contains contaminants, even if it’s “within legal limits.” Water from Monterey, California, for example, features an “acceptable quantity of mercury.” The hidden camera piece--from which TV spots were cut--shows customers turned off by what are acceptable safe-drinking water quality standards, underscoring the need for water filtration from companies like PUR--because people have their own quality standards.
Medientyp	Case Study
Länge	104 seconds
Post-Produktion	The Mill New York
Global Chief Creative Officer	Jim Elliott
Executive Creative Director	Pete Johnson
Executive Creative Director	Sean McBride
Creative Director	Doug Harry
Stellvertretender Creative Director	Justin Galvin
Stellvertretender Creative Director	Sam Mullins
Art Director	Jamie Malnati
Art Director	Jennifer Fisher
Texter	Miki Turner
Texter	Michael Howard
Texter	Bryce Isaacson
User Experience Architect	Jordan Clayton
User Experience Architect	Davis Kramer
Broadcast Producer	Spring Clinton
Broadcast Producer	Hillary O’rourke
Produzent Digital	Sean Will
Produzent Digital	Drew Horton
Produzent Digital	Christina Balch
Produktionsfirma	Hey Wonderful
Regisseur	Sam Cadman
Direktor Fotografie	Matthew Woolf
Executive Producer	Michael DiGirolamo
Produzent	Angela Jones
Redaktion	Cosmo Street
Cutter	Tom Scherma
Cutter	Dave Otte
Cutter	Nellie Phillips
Music & Sound Design	People Of Rhythm
Audio	Mike Secher
Kolorist	Fergus McCall