Titel | 7 Lessons About Single Life |
Agentur | Dentsu K Inc |
Kampagne | 7 Lessons About Single Life |
Werbende | 7-Eleven |
Marke | 7-Eleven |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 |
Geschäftsbereich | Kaufhäuser, Supermärkte |
Philosophie | In Taiwan, singles make up nearly 43% of the total population. Meanwhile, 7-Elevens are on every corner, ready to provide services and products customized for singles. 7-Eleven is like another kitchen, or another family member.On November 11th, Singles’ Day in Taiwan, we launched the “7 lessons about single life” online campaign. Inspired by true stories happened in 7-Eleven, we released 4 short films and 3 short stories. This campaign is aimed to express the “single friendly” image of 7-Eleven. |
Medientyp | Fernsehen |
Länge | |
Etatdirektor | Tony Fang |
Kundenbetreuer | Serena Hsu |
Associate Account Director | Ivonne Liao |
Chief Creative Officer | Judy Tao |
Chief Creative Officer | Hayley Wen |
Stellvertretender Creative Director | Tiger Yang |
Stellvertretender Creative Director | Hide Liu |
Texter | Hayley Wen |
Texter | Winnie Cheng |
Art Director | Judy Tao |
Art Director | Tiger Yang |
Art Director | Barney Lin |
Art Director | Rex Chen |
Agency Producer | Ivy Lin |
Produktionsfirma | Boku Films |
Regisseur | Yang Zhong Fan |
Executive Producer | Ya Hui Hsiao |
Produzent | Po Chun Hsiao |
Direktor Fotografie | Ta Pu Chen |
Tonstudio | Great-Music Recording Studio |
Komponist | Daphne Su |