Carl W. Jones
Senior Lecturer Course Leader at University of Westminster
London, Großbritannien
TitelSoup
Agentur
Kampagne The dignity project
Werbende The Salvation Army
Marke The Salvation Army
PostedJanuar 2011
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Slogan With Your Donation, a Sense of Dignity is Within Reach
Philosophie In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach.
Medientyp Plakat
Creative Director
Art Director
Art Director
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