Titel | Soup |
Agentur | Grey Group Canada |
Kampagne | The dignity project |
Werbende | The Salvation Army |
Marke | The Salvation Army |
Posted | Januar 2011 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Slogan | With Your Donation, a Sense of Dignity is Within Reach |
Philosophie | In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach. |
Medientyp | Plakat |
Creative Director | Carl W. Jones |
Art Director | Rick Mayzis |
Art Director | Dylan Moggey |
Texter | Christ Tropak |