Matt Aselton
Director at GoodOil Films
New York, Vereinigte Staaten von Amerika
TitelDancer
Agentur
Kampagne Unexpectedly Human
Werbende TD Bank, N.A.
Marke TD Bank
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Bankwesen, Finanzen, Recht & Versicherung
Philosophie TD Bank teamed up with TBWA\Chiat\Day New York to develop the new brand positioning ‘Unexpectedly Human,’ which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. The launch of Unexpectedly Human comes to life in a multi-channel campaign that spans key markets in TD's regional footprint. Shot with director Matt Aselton, the campaign includes three unexpected TV spots. The large-scale OOH component, including takeovers of New York City’s Grand Central Terminal, DC’s Union Station, Boston’s Park Street, Philadelphia’s Dilworth and other key sites in and around TD Bank’s east coast markets, uses 100+ hyper-localized targeted messages to underscore TD Bank’s congenial approach to banking and keen human understanding of their customers in each and every community they serve. Whether it's replacing your lost debit card, saving you from remembering a hundred different passwords, or catching our bankers while they have a little fun, TD Bank showcases what it means to be a treated like a human.
Medientyp Fernsehen
Länge
Chief Marketing Officer (CMO)
SVP, Brand, Channel, Community & Field Marketing Strategy
VP, Manager, Brand Strategy & Advertising
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Texter
Art Director
Texter
Assoc. Creative Director
Texter
Creative Director
Creative Director
Texter
Associate Copywriter
Copywriter
Copywriter
Designer
Produktionsleitung
Executive Producer
Producer
Assoc. Producer
Business-Manager
Traffic Manager
President
Group Account Director
Account Director
Kundenbetreuer
Projektmanager
Group Planning Director
Gruppenplanungsdirektor
Planner
Planner
Content Manager
Social Marketing Manager
Produktionsfirma
Director
Executive Producer
Executive Producer
Producer
Edit
Cutter
Executive Producer
Producer
Asst. Editor
Color
Kolorist
Audio Mix
Audioingenieur
Audioingenieur
Motion Graphics
Endbearbeitung
Music licensing
Music Track

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