Titel | Stronger Together |
Agentur | BBDO Minneapolis |
Kampagne | Stronger Together |
Werbende | 3M |
Marke | Post-it |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 6 |
Geschäftsbereich | Schreibwaren & Bürobedarf |
Philosophie | As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd. So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd. |
Medientyp | Außenwerbung |
Länge | |
Executive Creative Director | Tim Mattimore |
Creative Director | Nathalia Resende |
Designer | Ian McAllister |
Texter | Joanna Stubbins |
Kreative Technologie | Justin Mueller |
Etat-Planer | Jessica Teigen |
Account Executive | Nora Kubiaczyk |
Produktionsfirma | STREET FACTORY MEDIA |
Regisseur | Mike Jones |
Executive Producer | Greta Omann |
Redaktionsbüro | Drive Thru |
Cutter | Braden Doucette |
Endbearbeitung | Drive Thru |
Kolorierung | Braden Doucette |
Marketing Director | Heather Green |
Associate Brand Manager | Morris Goodwin |
Associate Brand Manager | Michelle Seywerd |