Tim Mattimore
Creative Director at Commonwealth//McCann, Detroit
Detroit, Vereinigte Staaten von Amerika
TitelStronger Together
Agentur
Kampagne Stronger Together
Werbende 3M
Marke Post-it
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 6
Geschäftsbereich Schreibwaren & Bürobedarf
Philosophie As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd.

So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.
Medientyp Außenwerbung
Länge
Executive Creative Director
Creative Director
Designer
Texter
Kreative Technologie
Etat-Planer
Account Executive
Produktionsfirma
Regisseur
Executive Producer
Redaktionsbüro Drive Thru
Cutter
Endbearbeitung
Kolorierung
Marketing Director
Associate Brand Manager
Associate Brand Manager

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