| Titel | Crow |
| Agentur | Ogilvy South Africa |
| Kampagne | Crow - Volkswagen Amarok |
| Werbende | Volkswagen |
| Marke | Volkswagen Amarok |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 10 |
| Geschäftsbereich | Allradantrieb |
| Philosophie | The ad which re-unites Volkswagen with renowned SA racing driver, Sarel van Der Merwe, and national rally star, Gugu Zulu centres on a simple, yet intriguing idea - the notion of attempting to drive ‘as the crow flies’ - following a straight line without any of the detours or distractions that arise from driving on a road. The ad, shot over a week in the Northern Cape surrounds (South Africa), sees the legendary duo test drive the Amarok over some particularly rough terrain. The car did in fact drive over all the terrain in the making of the commercial, something director Greg Gray of Velocity felt was crucial in order to retain a sense of integrity and believability. |
| Problem | Volkswagen has been making a name for itself in the off-road arena in recent years (the Dakar rally for the last couple of years has been dominated by Volkswagen) and it is now a highly regarded off-road brand. |
| Medientyp | Fernsehen |
| Produktionsfirma | Velocity Films |
| Redaktionsbüro | Deliverance Post Production |
| Spezialeffekte | BlackGinger |
| Cutter | Ricky Boyd |
| Direktor Fotografie | Paul Gilpin |
| Bild und Kamera | Paul Gilpin |
| Produzent | Helena Woodfine |
| Agency Producer | Emma Lundy |
| Regisseur | Greg Gray |
| Creative Director | Jacques Massardo |
| Executive Creative Director | Chris Gotz |
| Etatdirektor | Shaun Stemmett |
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