Bell's - "The Reader"

King James

King James Cape Town, Südafrika

11065

Titel	The Reader
Agentur	King James
Kampagne	The Reader
Werbende	Brandhouse
Marke	Bell's
Posted	April 2014
Geschäftsbereich	Fernsehproduktionen
Story	Building on the rich heritage that comes with the Bell's brand, this inspiring and heartwarming story forms a great foundation from which Greg has created another memorable piece of film. It had an overwhelming response on YouTube, receiving over a million views in a few days. It is now sitting on over two million views. Illiteracy, not just in SA but globally, is a massive problem. People avoid these topics (especially in advertising) as they are sensitive. Greg saw an opportunity to take a very real issue and show – with warmth, humour, dignity and respect – one man’s courageous journey to overcome it. A lot of people walk this road and we are not even aware of it. This was an opportunity to recognise and embrace these courageous people and maybe even encourage a person or two out there to do it themselves. It was important to find a fine actor, preferably unknown, so as to raise the credibility of the story. A huge array of emotions was required to make this story work in a positive and uplifting way.
Medientyp	Fernsehen
Länge	120 seconds
Produktionsfirma	Velocity Films
Regisseur	Greg Gray